Website optimization: using web analytics the right way

Analyzing the target is of fundamental importance in online business. Every website manager should ask himself: what does the customer expect of me? What are his wishes? How can I adapt my offer to his needs? Those who want to answer these questions should always prove their measurements and optimize them accordingly. To do this, there are web analysis techniques, also called Web Analytics or Traffic Analysis. Online Marketing lays the foundation for collecting data, which can reveal a lot about potential customers’ online behavior. It is therefore a question of using these data and the information obtained in the right way to lead your company to success 먹튀

How does web analysis work?

With the help of Web Analytics it is possible to measure the success of advertising and content marketing campaigns. In this way it is possible first of all to have an overview of the starting situation, precisely monitoring the behavior of users on the site . The respective tools record and analyze information for individuals or groups of users and return results through various indexes. These indices, called KPIs (Key Performance Indicators) are reused to develop adequate measures, which according to the objective should lead to positive development.

For example, it is useful for the operator of a website to understand through which search terms a user has reached the page. If he got there by typing the keyword “women’s shoes”, despite being a men’s clothing store, the analysis reveals deficiencies in keyword optimization . If you observe how a user moves around the site and which paths he takes, it is possible to optimize navigation and internal links to facilitate the path to the product.

Thanks to the huge volume of data, it is possible to find out which points on the page work particularly well and should therefore be expanded, for example posts about style tips that are clicked particularly frequently in the blog. It is also possible to find out at what point the user has left the page and where therefore it is necessary to optimize it (for example at the time of payment in the overview of payment methods).

Goals of web analysis

Basically, the goal of web analysis is always to monitor the degree of success of a website in the long term. Depending on the type of company, short-term goals change.